2014-07-17

【Press Release 2014-07-17】

China’s domestic consumer market is feverish, and Taroko has performed well since the opening of China’s first venue at AEON Group, Japan’s largest retail group, on April 25 this year at AEON Group. Since its opening, many well-known mainland real estate developers have taken the initiative to visit, and actively invited Taroko to settle in.
This year, Taroko signed a contract with Wharf, a well-known real estate development group in Hong Kong, and joined hands to become a strategic partner to open a second venue in the International Finance Centre (IFS) shopping mall, which is located in the highest-priced area of Chengdu city center, to seize the business opportunities in China’s domestic demand with a more high-end positioning!

Combined with well-known international enterprises such as AEON and Wharf, Taroko continues to cultivate China’s domestic demand business opportunities
With the improvement of living standards and the support of national policies, the speed of urban development in China has intensified, in addition to first-tier cities, second- and third-tier cities are growing at an amazing rate, and consumer demand has also increased, in terms of the development of shopping centers, China’s shopping centers account for 50% of the world’s total opening area, in the fierce competition of shopping malls, how to provide differentiated services is a key. With all walks of life optimistic about China’s domestic consumption momentum and actively entering the Chinese market, AEON Group, Japan’s largest retail group, invited Taroko to cooperate last year and become the main partner of its Suzhou Wuzhong store. Wharf Group, an internationally renowned real estate development group, also affirms the professionalism and characteristics of Da Luge in leisure and entertainment services, and this year, the two parties will introduce somatosensory leisure and entertainment services in Chengdu International Financial Center, combining with China’s family-style consumption trend, deepening consumption business opportunities, and also creating a new milestone for Taiwan’s service industry in China!

Focusing on the concept of Chinese family-style consumption Taroko has created a new form of leisure and entertainment consumption mode in China
In recent years, China’s demand for children’s education and entertainment has been heating up, and the family consumption model of parent-child fun has also emerged, and it is the differentiated services that Taroko can provide to meet the entertainment needs of children and adults at the same time. Taking Aeon Wuzhong Pavilion as an example, in the Qianping store of Wuzhong Pavilion, the main goal is to provide family customers, not only to provide leisure and entertainment projects, but also to provide a new form of somatosensory leisure experience that can be participated by the whole family. At present, the visitors of Wuzhong Pavilion are mainly 25~40 years old consumer groups, and holidays are more consumed by 8~12-year-old children with their parents, the average monthly consumer is 50,000 person-times, and the monthly turnover of the store is estimated to be 600,000-700,000 yuan, equivalent to NT$300~3.5 million. After the popularity of the mall increases, and with the support of the consumption potential of Suzhou’s 12 million population, the number of visitors and profits of Taroko Wuzhong Pavilion are expected to continue to grow, and inject growth momentum into the company’s operation.

Xu Junqi, Executive Vice President of Taroko, said that in order to create an experiential consumption model for the whole family in China and meet the consumption needs of the whole family in the museum, Taroko not only introduced the American Brun Swick bowling lane, pool table and SEGA interactive dart machine to Wuzhong Store, but also provided mini golf and mini bowling facilities for children, and invited former Din Tai Fung chef to join the team to design healthy and creative meals. Meet the different needs of family customers at once.

It plans to introduce more diversified services to explore overseas markets and create new business peaks
Taroko said it expects to open a second venue in the Chengdu International Finance Centre (IFS) shopping mall in Wharf in the fourth quarter of this year to continue its presence in the Chinese market. Da Luge said that it is the business philosophy of Da Luge to be steady and steady, so this year’s focus will be on the construction of the initial operation process and employee cultivation, and after the management talent is in place, it will accelerate the pace of the exhibition store and expand the recruitment of talent. In addition, Taroko will continue to introduce more sports, leisure and entertainment facilities in its business bases in China, such as warm baths in Japan and baseball and softball playing courts in Taiwan, to further strengthen its service content, explore the Chinese market, and create a sports and leisure complex catering trend in the local market, creating another business peak.

Remark:
Taroko Fiber Co., Ltd
Taroko Fiber started with textiles, in recent years actively transformed into commercial real estate development and operation, located in Kaohsiung City, the development of Caoya Road, is expected to be completed and opened in the fourth quarter of 2015, and because of its professional commercial real estate management capabilities, and has won the recognition of Japan’s largest retail group – AEON, the internationally renowned real estate development group Wharf, domestic life insurance companies, construction manufacturers, etc. to provide its ability to provide differentiated shopping centers, and continue to deepen the layout of the cross-strait market. Cooperation with domestic life insurers and builders is also under active discussion.

Wharf Group
Wharf Holdings Limited is a Hong Kong-listed conglomerate with a strategic focus on the development of real estate and infrastructure businesses in both Hong Kong and Hong Kong, with a total consolidated asset value of HK$391.2 billion (approximately NT$1.51 trillion), making it one of the largest real estate investment companies in Hong Kong. Quality investment properties are the backbone of Wharf’s business model, with its landmark properties Harbour City and Times Square accounting for nearly 10% of Hong %，為集團提供了穩健的經常性收益和增值機會。近年積極拓展中國國內資產，除斥資購入地產發展商綠城的25%, increasing the developable land bank to approximately 18 million square meters (5,444,998 pyeong) in more than 40 cities, and actively expanding the Marco Polo hotel chain’s network. The Group’s assets also include a number of key terminals located along the coast of China, making it the world’s most prosperous coastline for freight in the coming decades.