2015-09-10

In recent years, e-commerce has boomed and risen, but it cannot replace the real happiness of human interaction. The online community is on the rise,
Taiwanese holiday leisure life is inseparable from shopping malls, Taroko Development with commercial real estate development experience, from the observation of the evolution of consumers’ lifestyles, found that in the past, consumers to shopping malls, in addition to being satisfied with shopping, shopping atmosphere, paying attention to communication and interaction with family and friends, more and more attention to whether shopping malls can provide more irreplaceable experience memories. Taking experiential consumption that combines sports leisure and social entertainment as an advantage, Da Luge Development believes that “experiential community economy” is a new era of future shopping mall operation.

Taroko Development creates the next new model of shopping mall operation to welcome the “experiential community economy”
Despite the boom in the online shopping market and the dominance of social media, people are still looking for a variety of in-person life experiences that are difficult to replace. Focusing on this trend, Cai Mingzhang, Vice Chairman of Taroko Fiber and Chairman of Taroko Development, said, “As the only company in Asia that can provide highly differentiated ‘shopping mall leisure and entertainment solutions’, we deeply observe and study the development trend of many foreign shopping malls, in addition to shopping, catering and other basic shopping mall services, the future shopping mall must truly integrate into consumers’ lives, provide a full range and relaxed, can interact with friends, family, and even various cross-field experts, a new social experience life model. Only then will we have the opportunity to satisfy consumers’ inner desire for real needs.”

For this reason, Taroko Development believes that virtual channels can never replace the immediacy and service of physical channels, the needs of people for social interaction will always exist, and the community economy derived from satisfying consumers’ personal experience will definitely be the mainstream trend of the next wave of shopping malls; In the long run, as technological changes such as the elderly and singles, the Internet of Things and wearable devices continue to evolve, the best integration of physical stores and e-commerce will eventually occur in the future.

Taroko has developed and launched three major shopping mall types to drive the experiential community economy
With the brand positioning of world-class professional commercial real estate management, in the operation structure developed by Taroko, “experiential community economy” is the core of the vision to expand the series of shopping malls. From the Taichung Taroko New Era, which was taken over in July this year, to the Kaohsiung Taroko Caoya Road, which is actively preparing for the opening, it is a complete demonstration of Taroko’s ambition to develop and establish a new business model of all-round experiential community economy. Cai Mingzhang, Vice Chairman of Taroko Fiber and Chairman of Taroko Development, said, “We will successively launch three types of shopping malls, ‘Community SQUARE’, ‘Regional Mall’ and ‘Regional PARK’, to meet the needs of consumers with different lifestyles, and aim to focus on the Asia-Pacific and global markets in the long run.”

In terms of ‘regional mall’, Taroko Development officially took over the operation of Taichung New Times Shopping Center in July, and the operation in the central consumer market exceeded the performance of previous years in July and August, which gave the management team deep confidence. Guo Darui, Managing Director of Taroko Development, said that he continues to be optimistic about the potential of the central consumer market, and will soon carry out renovation operations for the whole museum next year, especially introducing the Green Meadow Music Theater and a giant slide full of design, which will be completed in November at the earliest.

Kaohsiung Taroko Caoya Road, which will be put into trial operation at the end of the year, is a representative of ‘regional PARK’. Starting from providing the best play experience, it brings together elements such as retail, catering, sports, entertainment and other elements, as well as a track theme park, so that both men and women, parent-child, teenagers or families can find the best experience fun in Caoya Road. The market positioning of Caoya Road has been recognized by various retail and catering brands, and the investment promotion progress has reached 90%.

An unprecedented world-class amusement experience Suzuka Circuit Park, exclusively introduced by Taroko Group and Taiwan’s first overseas licensed —
Create the first urban amusement park in Taiwan. The Taroko Group not only presents the Suzuka Circuit Park in Japan in its original form, but also creates unique amusement facilities: the world’s first fixed free rock G-Speed in the park and the first in Taiwan – Sky Aviator Air Racers! Integrating the past experience in the Taroko go-kart and leisure industry, we look forward to creating a new landmark in Taiwan and a new way to play in Kaohsiung.

Taroko Caoya Road is deeply allied with the card company, and the transportation, consumption, service and experience are seamlessly integrated in all aspects
Optimistic about the business features of Taroko Caoya Road Shopping Center with the theme of racing and sports leisure, the card and Caoya Road work together, as long as the public has a card, they can use it as a Caoya Road membership card. Zhang Xiuqi, general manager of the card, especially shared that Caoya Road is a large shopping mall located in Kaohsiung, which is predicted to attract the attention of tourists inside and outside the island after its opening, and become a new landmark of Kaohsiung city. Through the deep alliance, the convenient payment service of the all-in-one card is expected to attract 6 million people to visit Caoya Road by MRT every year; It is expected to bring more than 3.6 million domestic and overseas tourists every year, and more than 12 million people visit Caoya Road each year.