2017-05-23

Taroko operates an “experiential shopping mall” and creates the “chaoya phenomenon”
It attracts 14 million visits annually and drives MRT’s profits
“Popular Landmark in Southern Taiwan” has taken shape

The Taroko Group transforms into a shopping mall with an emphasis on providing a premium customer experience. The representative work in Kaohsiung, Kusanagi Road, not only introduces the mini Suzuka track and amusement park authorized by Japan, but also operates its own WeSport, Taroko baseball and softball playing field, game love park and interstellar battlefield from a full range of “customer experience” to create a flagship store that covers all details, making Kusanagi not only a shopping mall, not only an amusement park and sports venue, but also the most watched new generation of “experiential shopping center” on both sides of the strait.
In December last year, Caoya Road exclusively introduced VR+, the main entertainment store called by virtual reality, to create another peak of topics; In June this year, we will take advantage of our long-term experience in the sports and leisure field and launch the new “WeSport Sports School”. Parents can hand over 3~6-year-old children to coaches and instructors, so that children can experience the fun of sports and learn team spirit in a variety of courses, and parents can steal a moment of relaxation, leisurely shopping for afternoon tea or watching a movie, which is expected to bring another new experience trend.
Continuous innovation and characteristics have made Caoya Road, which has been opened for one year, a must-visit attraction in Kaohsiung and a popular landmark in southern Taiwan, not only the third highest number of IG check-ins announced by FB at the end of last year, but also far exceeded the target of 12 million person-times set before the opening to reach 14 million; Tourists and overseas tourists come in an endless stream, and it is also a leader in the industry. On consecutive holidays, it is common to see passengers pulling suitcases shuttling through the park. Caoya Road also added the offer of “Manly Rica friends who spend more than NTD 500 to enjoy free return MRT”, so as to take advantage of the location close to the exit of Caoya Station, build customer loyalty, and avoid the traffic impact caused by the holiday car tide.
Yang Yawen, the store manager of Caoya Road, said that Caoya Road has smoothly entered a period of stable growth from the honeymoon period when the scenery opened last year and caused the MRT to be full. Generally, the number of visitors on weekends and holidays is more than 50,000, and it has repeatedly exceeded 100,000 during consecutive holidays such as New Year’s Eve and Lunar New Year. “Kaohsiung Exclusive” includes Yilou Restaurant, Shabunoha Hotpot, Xiaomi 3C products, etc., and has become a “high-named” store for consumers. The store opening rate has increased from 77% during the opening period to 91%, and the annual performance compliance rate has also reached 85%. Next, we will strive to complete the opening of the large-scale Buffet restaurant and self-operated theme bath by the end of this year.