2014-11-18

【Press Release Information November 18, 2014】
Taroko (1432.TW) in mainland China opened at IFS in Chengdu, Wharf (0004.HK).

Following the opening of the first operating base in Suzhou in an alliance with Japan’s AEON Group, and then an alliance with Hong Kong’s Wharf, the second operating base of the Daluge sports and leisure business in the mainland was launched in the International Financial Center (IFS), the most essential Chunxi Road business district in Chengdu, and the grand opening was held on November 15.

Da Lu Ge entered Chengdu Wharf IFS to create a new landmark of urban sports and leisure
Known as the “City of Leisure”, Wharf Chengdu International Finance Centre (IFS) is located in Chengdu’s most essential Chunxi Road business district, a shopping mall with two subway stations, which has attracted the attention of major enterprises since its opening in early 2014 and is the most popular flagship shopping mall in Chengdu. Located on the 5th floor of the mall, Da Lu Ge Bowling Alley covers an area of 670 pyeong, which is an advanced mode of sports and leisure in Da Lu Ge to develop the mall, and the content is planned into three main axes: bowling alley, sports bar and restaurant.
Optimistic about the group characteristics and geographical advantages of consumers in Chengdu IFS, Da Luge visited local enterprises to understand consumer demand and carefully planned, providing independent spaces for private rooms and private venues, professional service personnel, and irregular design of theme activities, providing a comfortable leisure environment for office workers, and catching up with the family boom near the New Year.

Show the soft power of Taiwan’s first sports and leisure brand Combine international brands to jointly create the Chinese market
Daluge Chengdu Chunxi Pavilion has a stylish bowling alley, planning 14 fairways and boxes, using the world’s top Qubica-AMF bowling equipment, and equipped with mini bowling lanes, dart machines, billiard tables, basketball machines and other diversified entertainment equipment, bringing bowling to a new field of innovative entertainment.
Another new element of the bowling area is the fashionable American sports bar created in cooperation with the internationally renowned brand Heineken Beer, which introduces the charming elements of the popular bowling bar in Europe and the United States to the mainland market for the first time, providing a new urban leisure option and helping the mall create a differentiated shopping experience.
In addition to sports bars, Dalruga has also expanded the scale of catering, creating a new catering brand – “Leji”, attracting former Din Tai Fung chefs to join in providing orthodox Hong Kong and Taiwan cuisine, and attacking the huge and growing number of local foreign food. In order to further meet the consumption characteristics of Chengdu people and take care of female consumers, we have also made great efforts in decoration style and exquisite meals to provide Chengdu people with new taste enjoyment.

Remark:
Daluge Fiber Co., Ltd
Dalruga Fiber started with textiles, in recent years actively transformed into commercial real estate development and operation, located in Kaohsiung City, the development of Caoya Road, is expected to be completed and opened in the fourth quarter of 2015, and because of its professional commercial real estate management capabilities, and has won the recognition of Japan’s largest retail group – AEON, the internationally renowned real estate development group Wharf, domestic life insurance companies, construction manufacturers, etc. to provide its ability to provide differentiated shopping centers, and continue to deepen the layout of the cross-strait market. Cooperation with domestic life insurers and builders is also under active discussion.

Wharf Group
Wharf Holdings Limited is a Hong Kong-listed conglomerate with a strategic focus on the development of real estate and infrastructure businesses in both Hong Kong and Hong Kong, with a total consolidated asset value of HK$391.2 billion (approximately NT$1.51 trillion), making it one of the largest real estate investment companies in Hong Kong. Quality investment properties are the backbone of Wharf’s business model, with its landmark properties Harbour City and Times Square accounting for nearly 10% of Hong %，為集團提供了穩健的經常性收益和增值機會。近年積極拓展中國國內資產，除斥資購入地產發展商綠城的25%, increasing the developable land bank to approximately 18 million square meters (5,444,998 pyeong) in more than 40 cities, and actively expanding the Marco Polo hotel chain’s network. The Group’s assets also include a number of key terminals located along the coast of China, making it the world’s most prosperous coastline for freight in the coming decades.

*From left to right, Mr. Zhang Liwen, Marketing Director of Daluge Southwest Region, Mr. Rimon, Marketing Manager of Heineken Beer Sichuan Region, Mr. Shao Yousong, General Manager of IFS International Financial Center Chengdu, Mr. Lin Zhisong, CEO of Overseas Business Department of Shanghai Jichuang Investment Sports Investment Management Co., Ltd. (Taroko and Leji), and Gian Anestis Avraam, Vice President of Global Sales of AMF